“I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness.

And then, you never know, maybe that's the day she has a date with destiny.

And it's best to be as pretty as possible for destiny.”

- Coco Chanel

Speaking of white... this season's showcasing a whole lot of white, white and white! Gee, even the fashion world has caught on with the boyfriend's white fever (sans the shoes). Carolina Herrera opened with a white number, Acne opened with another white number, Alexander Wang ALSO opened with a white number, and Thakoon… okay you get the drift. The list goes on and on and on. Even though white is an eternal  summer colour, you cannot deny the fact that white this season is hotter than ever, capturing more attention and spotlight than it usually did. Move over, overwhelming, hallucination-inducing prints! It’s time for us to immerse in some holy cleanliness of fashion – white!

From a white tailored jacket for work, a white evening dress for a dinner event, a white fringed mini-dress for the club, to a white “bondage-esque” bralette for, ahem, maybe the rest of the night – you name it, they got it. White is coming at the fashion world in all shapes and sizes, and in all fabrics and cuts. It was casual at A.Wang, sporty at Rag & Bone, sexy at Mark Fast, and elegant at Marchesa. Do it A.Wang-casual if you like, or the other way round with Francisco Scognamilgio. This staple colour is perfect for anytime, anywhere. White’s simplicity is never boring because it exudes sophistication without going over the top. This monochromatic colour is so timeless you’ll never go wrong. Plus white looks fantastic in all skin tones! 

Even celebrities like Carrie Underwood, Erin Wasson and Pink are donning white ensembles like there’s no tomorrow.

Carrie Underwood; Erin Wasson; Marisa Miller; Pink; Rihanna

And if you still think white is oh-so-boring, this is further proof that you’re a démodé.

Rumi from fashiontoast.com; Streetstyle shot by The Sartorialist; Streetstyle shot by Facehunter.

From the runway to the celebrities to the streets, white is definitely on top of my shopping list. Starting from now!